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Rule Switcher

 

Rule SwichteR

Rule Switcher is the first site entirely controlled by the viewers webcam created to promote MTV’s latest show, Sleeping with the Family. Turn the lights on to see what happens when you are under the parents rules. Turn the lights off to what goes down under the kid’s rules. To achieve this, we developed a custom algorithm to translate ambient light changes into triggers to navigate the narrative. 

 
 

See the project at the INTERACTIVE DESIGN ARCHIVE

CREDITS

VP Creative: Sean Saylor
Creative Director: Nacho Gil
Creative Team: Maxi Borrego, Francisco Casais
Sr. Manager: Josefina Marfil
Producer: Delfina Chiesa
Production Company: Missing Cat
Director: Julian Fernandez
Digital Agency: R/GA Buenos Aires