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16 and Pregnant

 
 

Campaign

16 and Pregnant

 

Before the launch of MTVĀ“s new reality show 16 and Pregnant we wanted to start the conversation about the issue of the show, teen pregnancy. To do so, we launched a fake line of products for pregnant teens.

To kick off the campaign, a series of fake infomercials rotated on MTV promoting this brand and products and people quickly started to react. The full campaign was gradually rolled out revealing the show behind it.