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16 and Pregnant

 
 

Campaign

16 and Pregnant

 

Before the launch of MTV´s new reality show 16 and Pregnant we wanted to start the conversation about the issue of the show, teen pregnancy. To do so, we launched a fake line of products for pregnant teens.

To kick off the campaign, a series of fake infomercials rotated on MTV promoting this brand and products and people quickly started to react. The full campaign was gradually rolled out revealing the show behind it.